Munich-based Welt der Wunder Sendebetrieb GmbH wants to revolutionize international media license trading with a blockchain-based platform. The company is also breaking new ground in raising capital. On Monday, the Security Token Offering (STO) will begin.
Welt der Wunder has been a staple of the television landscape for 25 years and has long since grown beyond science shows. Behind it is Welt der Wunder Sendebetrieb GmbH, which now wants to revolutionize the trading of media licenses and the marketing of video content with a blockchain-based platform. In doing so, the Munich-based media company of presenter Hendrik Hey relies on a multi-level token system that aims to simplify the logistical challenges of license trading and lower the barriers to entry for partners on the international market. Consistently, the company also relies on the efficiency benefits of blockchain technology to raise capital. Because next Monday, August 16, the Security Token Offering (STO) of Welt der Wunder Sendebetrieb GmbH will start.
Capital springboard STO
A total of 25 million tokens (MLT-S, Media Licensing Token) at a unit price of one euro will be distributed via the STO platform Black Manta Capital, with a minimum investment of 100,000 euros. The offering is also aimed exclusively at accredited investors, who will receive a 20 percent profit share. The STO ends this year on December 31.
As CEO and World of Wonder face Hendrik Hey tells Yellow Rocket Agency, the STO is the logical step in building a token-based media platform:
“With our STO, we complete our approach to fully tokenize a modern media company with another building block. This is where we see the future, not only for our company, but for many digitalized and therefore dynamic companies.
The security token fulfils the classic function of a security: raising capital for the company and participation rights for investors. In addition, the utility token MLT serves “as a platform token with many interaction options tailored to the media industry,” as Hey explains. The token can be used, for example, to settle transactions directly between customers and content creators, which bypasses intermediary distribution structures and thus reduces costs. Media licenses are traded via smart contracts.
At the beginning of the journey
However, this is only the beginning, according to Hendrik Hey, they are far from “reaching the end of the tokenization strategy”. In addition to a security and a utility token, NFTs are also to be integrated into the MILC platform in the future for process optimization:
We want to try to translate further processes and business models of our industry into the blockchain philosophy. Here, for example, is the, what is emerging as NFT at the moment, a very exciting approach. We are already very far along in the development (MLT-N) and want to present a solid approach shortly, which could be very useful for many media companies.
The idea is to create an all-in-one platform that covers the entire distribution of licenses for video content in the media industry and transfers it into the digital age as a blockchain solution. The official launch date is planned for the third quarter of this year. At the same time, Welt der Wunder TV’s market share is also expected to continue to grow, which will increase the return on investment for investors. Over the next three years, the channel aims to reach one percent market share. This would result in a net profit of 80 million euros.