Little 7-year-old “Like Nastya” has over 220 million followers on her various social networks and now she’s launching her non-fungible token.
Crypto-related kids are no longer as much of a novelty as they were a few years ago. In fact they are doing everything: they are influencers and crypto investors and even miners operating from their home garage
. Now, a famous youtuber girl is jumping into the world of non-fungible tokens, NFT.
This is influencer “Like Nastya”, who is considered the most watched youtuber for having an audience of over 220 million subscribers across all social networks and billions of views and “likes”. Nastya, in addition, entered the list of the highest paid youtubers of Forbes in 2019 and 2020.
Forbes tells that the girl is originally from Russia. Her full name is Anastasia “Nastya” Radzinskaya and she migrated with her family to Florida, United States, after launching her YouTube channel in 2016. Today, the channel is part of a network of 13 additional channels that feature localized versions of Nastya’s videos in other languages. Here you can watch Nastya in Spanish
, for example, which has more than 30 million followers. Every day, millions of kids and families around the world join Nastya to engage with family-friendly content and learn about songs, numbers, nature, colors, shapes, animals and the importance of eating healthy foods, being a good friend and more.
Now NFT ‘s Like Nastya
Nastya is, without a doubt, an industry. She tells Forbes that to build her growing empire and engage even more with fans, she joined forces with toy company Jazwares and Gary Vee’s Metaverse startup VaynerNFT to have her own NFT. Jazwares is previously known for action figure collaborations with UFC, Fortnite, Pokémon Peppa Pig and Halo
. Now there will be toys featuring the little youtuber’s figure.
For its part, VaynerNFT – the NFT handler – has onboarded several high-profile clients, such as Budweiser, and launched its flagship VeeFriends
project with more than USD$50 million in revenue.
The collaboration will result in the first NFT
for kids and families, though some NFT enthusiasts and collectors may even see it as a potential investment.
As the media outlet tells it, the NFT collection will be
will deliver as a tiered program with several types of tokens: an unlimited ‘Nastya for All’ token (available only during launch week), a ‘special’ tier of social media engagement tokens, a token that can be redeemed for a personalized birthday greeting from Nastya, and a super rare 1-of-1 token, which allows for a special live video call with Nastya herself. Nastya’s Originals, created in collaboration with Gary Vaynerchuk‘s VaynerNFT, officially launched today on the platform. Bitski.
There are NFTs worth 10, 50, 100, 200 dollars, some (the most expensive ones) with limited editions. On all of them there is the girl’s face, her logo and sounds.
Collectible for children
“Millions of children and families around the world embraced Nastya as a friend and role model, and we are excited to expand Nastya’s universe into the physical world with the new toy line and into the metaverse with our exclusive NFT program that will allow the Nastya community to own a collectible Nastya keepsake, and also connect with her with utility NFTs, which are based on the most popular request from her friends and fans,” says Eyal Baumel, CEO of Yoola and Nastya’s manager.
Gary Vee added: ” There are very few people on earth who have garnered an audience the size of Nastya and we are thrilled to be working with her and her family. The fact that her circle is thinking carefully about how to bring value to their audience through an NFT project … is exactly why we wanted to work with them, and is exactly the way VaynerNFT wants to structure projects.”
Image from Unsplash edited with image of the NFTs in Bitski