Hold On for Dear Life, the first series dedicated to cryptocurrencies
According to information from Variety, producer Rob Weiss is working on a series called Hold On for Dear Life. The title refers to the currency HODL, which was born after a typo on a forum dedicated to Bitcoin (BTC). The currency refers to users who hold on to their cryptocurrencies for the long term until the price of a currency explodes.
HODL feature story in Variety today! Excited to work with a legend, Rob Weiss https://t.co/7zhDtiCBCE
– Hold On for Dear Life (@watchHODL) August 26, 2021
Rob Weiss is best known for producing several hit sitcoms for HBO including, Entourage, Ballers and How to Make it in America. Other producers behind the comedy series include Mark Pennell of Beacon Pictures, a company that produces films for Disney, Satoshi Nakamoto Productions, and the MAP Group.
“When I read the pilot for “Hold on for Dear Life,” I felt like I had been transported to a fresh and unique world where the characters were talking about money in a whole new language. The world of money is changing rapidly, and “Hold On for Dear Life” will enlighten and entertain at the same time,” says Rob Weiss.
The 10-episode series features Mel, a young woman who decides to launch a token in honor of her lost friend, Aveer. To carry out her project, she is accompanied by a team composed of an anarchist with a passion for cryptocurrencies, a Lamborghini lover and a purist of open source technologies. They’ll have to take on the ” centralized powers in a mind-blowing and inspiring journey”.
According to a previous Deadline article, several big names in the cryptocurrency industry will make a brief appearance in the series. This is the case with famous investors Tim Draper and Jeremy Gardner.
A TV series funded by NFTs
As part of the project, an ERC20 token called FDL (For Dear Life) was launched on the US platform Securitize. It allows its holders to receive profits based on the revenue earned by the series directly into their Ethereum (ETH) wallet.
“As far as I know, this is the first mainstream TV show to be funded by Bitcoin and Ethereum,” notes Mark Pennell, producer of the series.
Also according to Variety, the series is also funded through to NFTs. The producers have partnered with Sator, a blockchain platform that offers to earn non-fungible tokens by watching episodes of the series.
Hold On for Dear Life is the first series to tap into Sator’s capabilities. NFTS of each episode and additional content (script, storyboard…) related to the universe of the series will be offered on the platform. These NFTs will allow viewers to influence the course of the script.
“Sator has created an easy and powerful solution for TV producers to deliver a unique NFT experience to their shows while viewers are tuning in,” said Isla Perfito, CEO of Sator, at the launch of the platform last May.
Filming for the series is expected to begin sometime in August. According to information from Deadline, the first episodes of Season 1 will air as early as March 2022. The series’ Instagram account simply mentions ” 2022 “.
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About the author: Florian Bayard