Cryptocurrencies take to the field – Rising platform Crypto.com has unveiled a new partnership in the world of football. In addition to the UFC, its forays into the world of Formula 1 and a recently signed agreement with the Italian football league Lega Serie A, it is now alongside the legendary Paris St Germain (PSG) that Crypto.com has decided to engage. At the key, an emblematic partnership, but also the arrival of the CRO cryptocurrency in the sports economy of the Parisian club.
“We are delighted to welcome Crypto.com to the family of Paris Saint-Germain partners. We share the same passion for innovation and the same ambition to reach the highest level. With this partnership, Paris Saint-Germain once again demonstrates its vision and leadership as a pioneer in areas such as lifestyle, esports and digital. This is an exciting time for cryptocurrencies and we look forward to working with Crypto.com to bring new experiences to all the club’s fans.”
With these enthusiastic words, Marc Armstrong, Director of Partnerships at Paris Saint-Germain, presented the signing and formalization of a landmark agreement, both in French sports history, but also on the journey of democratization and inclusion of cryptocurrencies in the real economy.
In a press release issued overnight, the two parties thus announced that they were entering into a multi-year partnership. An agreement that, in addition to the traditional media exposure, will also involve the highlighting of NFT in connection with the mythical club. The partnership will include the release of exclusive non-fungible tokens on Crypto.com’s native NFT platform.
And even more excitingly, the agreement will see CRO, the Crypto.com platform’s own cryptocurrency, find a new use in this marriage of high-level sport and cutting-edge innovation.
CRO, the ultimate sports cryptocurrency?
While the time is to spread more and more massive of cryptocurrencies in the economy of everyday life – including on the scale now of entire countries – the agreement also provides forIn a rather unprecedented way, the CRO cryptocurrency is being used to pay for part of the sponsorship fees.
A well-known token of the Crypto.com platform, CRO has indeed never hidden its ambitions to conquer the hearts and wallets of the general public. There is no doubt that this type of partnership contributes to the realization of this ideal.
The Crypto.com card, certified by Visa, is the most used card in the world
Decidedly, between Crypto.com multiplying alliances and FTX offering itself nothing less than a mythical stadium, everything seems to indicate that the next playground of cryptocurrencies could be more sporting than strictly financial. While waiting to see the next games, do not hesitate to go and discover the various offers of Crypto.com, and in particular the very attractive VIP program.