Crypto.com exchange has entered into a sponsorship partnership with world-class football team Paris Saint-German (PSG). However, this is not the platform’s first contact with sports. It has previously entered into partnerships with the UFC, Formula 1 and La Liga.
Paris Saint-Germain (PSG) is not a newcomer in the world of cryptocurrencies. The club has previously released its fan tokens using the Socios platform. Now, the French team has revealed the signing of a multi-year sponsorship deal with cryptocurrency exchange Crypto.com. Crypto.com will become the official partner of the football club, and the deal
is reportedly worth millions of dollars.
Celebrating the launch of our partnership with Paris Saint-Germain.
You can now buy $PSG
at true cost with USD, EUR, GBP, and 20+ fiat currencies.
More fan tokens coming soon!
Sponsored- Crypto.com (@cryptocom) September 10, 2021
PSG will receive CRO tokens
From the press release, it appears that the European club will also receive a significant portion of the sponsorship payment in the exchange’s native token, CRO. Crypto.com will also issue and host the team’s NFTs
. In the press release we can read:
Partnering with Crypto.com, a leader in the crypto industry, was a natural next step. The company boasts over 10 million users worldwide. It is also one of the top ten financial apps in both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, Crypto.com also offers the world’s most popular crypto card available in over 30 countries.
Director of Club Partnerships , Marc <a href=”https://bein
crypto.com/learn/gield-coinbase-gemini/” target=”_blank” rel=”noopener”>Armstrong, commented on the partnership as follows:
We are delighted to welcome Crypto.com to the PSG family of partners; we share the same passion for innovation and the same ambition to get to the top. With this partnership, PSG is once again demonstrating its vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It’s an exciting time for cryptocurrencies and we’re looking forward to working with Crypto.com to bring new experiences to all fans of the club.
In turn, Crypto.com co-founder and CEO Kris Marszałek stated:
Our mission from day one has been to accelerate the world’s transition to cryptocurrencies, we do this by finding the best partners in the world and PSG is second to none. I have no doubt that with brand visibility, access to the stadium and team, and the joint development of NFT, we will create new and exciting experiences for football fans around the world.
This is not the first time Crypto.com
It should be noted that this is not Crypto.com’s first exposure to sports. The company has already made deals with UCF, Formula 1 and La Liga before. On the other hand, this is the first deal with a cryptocurrency exchange that PSG has signed,
Paris Saint-Germain has made some big moves to become one of the strongest teams in the world. The club recently bought six-time Ballon D’or winner Lionel Messi. With the news of the transfer, the team’s fan token has soared to new heights.
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