The French professional football club has been in close contact with the crypto and NFT world.
as its first official cryptocurrency platform partner, the firm said yesterday.
????????Paris Saint-Germain names https://t.co/Dv9ci3EIpk as the club’s first official cryptocurrency platform partner.
Welcome @Cryptocom! ????????
– Paris Saint-Germain (@PSG_English) September 9, 2021
The deal will include the issuance of exclusive non fungible tokens (NFT) on Crypto.com’ s NFT platform. Crypto.com will pay a large portion of its sponsorship fee with its CRO token. “The multi-year partnership is in the range of €25 million to €30 million, with a significant portion paid in CRO,” the exchange’s CMO, Steven Kalifowitz, told CoinDesk
Crypto.com co-founder and CEO Kris Marszalek said the partnership with Paris Saint-Germain would help the company achieve its mission to accelerate “the world’s transition to cryptocurrencies.”
Starting today, Friday, Sept. 10, the PSG fan token will be available on Crypto.com
, Kalifowitz said.
Saint-Germain and the crypto world
The partnership is just the latest example of the growing intersection of professional soccer and cryptocurrencies, with Paris Saint-Germain as one of the major participants
in recent times.
In August, the club, which won seven of the last nine championships in France’s top professional league, included a crypto fan token payment, PSG, to help complete the acquisition of star striker Lionel Messi from FC Barcelona, DiarioBitcoin
Our new ????
This is just the beginning …
️???? <a href=”https://twitter.com/hashtag/PSGxMESSI?src=hash&ref_src=twsrc%5Etfw”>#PSGxMESSI pic.twitter.com/39cppjOeYI
– Paris Saint-Germain (@PSG_English) August 12, 2021
But that’s not the only thing Saint-Germainhas done in relation to the crypto ecosystem. Back in January 2020, it had already announced the creation of its fan token, which allows the team’s supporters to vote on various aspects of the football club. The tokens with the same acronym of the team, PSG, started in the Partners app.
Sources: Twitter, Coindesk, archive
Translation and version by DiarioBitcoin
Image by Unsplash