Maluma launches NFT collection on Ethereum called "Papi Editions".

Key facts

:

  • One of Maluma’s NFTs is being sold for 311 ETH.

  • Colombian digital artist RMA, is behind the creation of the NFTs.

The fever for non fungible tokens (NFT) in the entertainment world does not stop and more artists continue to join a growing market.

On August 27, Colombian singer Maluma announced the launch of collectibles called “Papi Edition” on the Ethereum

blockchain-based Ethernity platform.

In total, Maluma released a series of five non-fungible tokens, developed and designed by Colombian graphic artist Alejandro Robledo Mejia, known as RMA, who has worked with the singer in the past.

The colorful, motion-graphic NFTs feature the singer’s face in 3D format. Of the series called “Maluma: Papi Flow” 5,000 editions were released

, 4,413 are currently available. From the

Maluma: Papi Jewels

collection 100 pieces were released

and 36 remain, from the “Maluma: Papi Sand Time” series 5 of 20 remain available.

While “Maluma Papi Life” is a unique piece in which the singer himself participated in its realization and is valued at 311,110 ETH which represents USD 1,009,881 at the current market price, according to the price index

of

CriptoNoticias

.

Many of the tokens have already been put up for resale by their initial buyers.

Maluma expressed in a video posted on his social media to promote the collection that the release “marks a new beginning in the artistic expression” of his career.

This will be the first release of my series of portraits designed and created together with RMA to help me communicate and share more of myself with my fans, who have given me so much,” said Juan Luis Londoño, Maluma’s given name.

Maluma launches NFT collection on Ethereum called "Papi Editions".Maluma launches NFT collection on Ethereum called "Papi Editions".In the Maluma Papi Life piece, the glasses were drawn by Maluma himself and carry a special message written by him.

Ace

imism, he indicated that “each portrait has hours and hours of development but years of creation. This collection contains a decade of hard work, emotions and feelings”.

The artist behind the work

Robledo Mejia was also the creative mind behind the stage graphics, effects and animations of Maluma’s latest tours, including his current tour called “Papi Juancho Maluma World Tour”.

The digital artist has said on other occasions that working with Maluma is, for him, “a unique experience” because it allowed him to “push the boundaries” and thus be able to “transport his fans to a world they had never experienced before”.

He has also worked with Marvel Studios, Paramount Pictures, Legendary, Netflix, MTV, Apple, Facebook, NFL Networks, Verizon, The History Channel, Natgeo and others.

More urban music artists win with the NFTs

Like Maluma, Puerto Rican singer Ozuna also launched his NFTs last February.

The collection called “Ositos” by Ozuna, were made up of the logo with which the singer can be identified through his music videos and albums, as reported by CriptoNoticias.

Another artist who offered for sale an NFT was the American rapper Jay-Z. This media reported that the interpreter of hits like “Empire state of mind” or “Niggas in Paris”, became a non-fungible token the cover of his first album called Reasonable Doubt. With the difference that the cover of the album was a reinterpretation of the same, made by the artist Derrick Adams.