LaLiga partners with blockchain game Sorare and enters the world of NFTs

LaLiga joins Sorare blockchain game

Once again, French startup Sorare is hitting hard. The originator of one of the most played blockchain games in the world, Sorare has just signed a partnership with a behemoth of the football industry: LaLiga. Responsible for organizing professional football competitions in Spain, LaLiga is a sports association that includes the 20 LaLiga Santander clubs and the 22 LaLiga SmartBank clubs.

This giant step for Sorare is materialized by the arrival of non-fungible tokens (NFTs) of all the players of these clubs, which at the same time creates new sources of revenue for them through licensing agreements.

Here is a video of the partnership announcement:

For their part, Sorare players can now embellish their digital card collections of LaLiga players, and of course engage them in tournaments held on the game.

Gerard Piqué of FC Barcelona, Vinícius Júnior of Real Madrid or Antoine Grizemann of Atlético de Madrid, all the footballers of the biggest Spanish clubs are now tokenized on Sorare.

For LaLiga president Javier Tebas, the partnership with Sorare offers fans new experiences and also increases the attractiveness of the Spanish leagues:

“This partnership with Sorare, the most exciting NFT sports project today, allows us to reach new audiences around the world and gives existing fans additional ways to engage with the players and clubs they love,” he added.

To find out all about how Sorare works, it’s this way.

Sorare’s ever-expanding empire

Thanks to the partnership, Sorare can now boast licenses from the majority of the top 100 football clubs in the world. The French startup has no plans to stop there and plans to partner with the top 20 football leagues by the end of 2022.

With each passing month and new leagues joining Sorare’s ecosystem, the appeal of the blockchain game is only growing, allowing it to to attract other major structures in the history of football.

This deal once again highlights the growing interest of the sports world in the non-fungible token universe, which for Sorare translates into transaction volumes of over $100 million this year.

“This partnership is not only an indicator of Sorare’s growing leadership in the NFT space, it is also a major signal of intent from the sports world that sees Sorare’s unique ability to connect fans to their favorite sports, while leveraging NFTs to build future projects,” said Nicolas Julia, co-founder and CEO of Sorare.

In addition, last June, Sorare signed a licensing agreement with the French Football Federation (FFF), allowing the startup to confirm its position as market leader. Sorare now has a significant strike force to convince other global leagues to enter the world of NFTs through it.

The 16th French unicorn (startup valued at more than $1 billion) created in 2018 is progressing at an insane speed and is already establishing itself as a key player in the non-fungible token sector and is making it possible to integrate the entire football industry.

To learn more about Sorare’s background, read our exclusive interview with Nicolas Julia

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About the author: Clement Wardzala

LaLiga partners with blockchain game Sorare and enters the world of NFTs

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Editor-in-Chief of Cryptoast, I discovered Bitcoin and blockchain technology in 2017. Since then, I strive to share qualitative content so that the sector is democratized to all.
All articles by Clement Wardzala.