Kate Rouch, former Facebook marketing director, officially joins Coinbase team
Kate Rouch, former Facebook marketing director, officially joins Coinbase team By Angel Di Matteo @shadowargelRouch

will now serve as chief marketing officer for Coinbase,

and will look to promote the adoption of cryptocurrencies among potential customers around the world.

***

Coinbase,

the US-based

international exchange, announced the addition of Kate Rouch as the new chief marketing officer, who previously had more than 11 years working with Facebook

in various capacities.

Kate Rouch joins Coinbase

The official announcement was made by Coinbase

COO

Emilie Choi, who in a statement published on the exchange

‘s

Official Blog

noted that Rouch will now be the person responsible for supporting and overseeing the evolution of the brand, as well as in promoting the company’s products and services.

Before coming to Coinbase, Rouch served as global director of marketing and products for Facebook, assuming similar tasks to those she will now perform for the international exchange

, with the goal of promoting the adoption of cryptocurrencies and trading of these assets.

In this regard, Rouch commented

:

“I’m so inspired by what I’ve learned about cryptocurrencies and the vast ecosystem it’s helping to generate. At its core, Coinbase is about creating more economic freedom for people. It’s a mission I’m passionate about. I can’t wait to start helping millions more people learn about the benefits of cryptocurrencies.

Staff changes and expansion plans

Rouch’s arrival at Coinbase

comes at

a time when the exchange

is undertaking a set of measures as part of its expansion plan.

Coinbase recently announced its expansion into the Japanese market where it plans to take its exchange

. This step will be possible in alliance with the Mitsubishi bank, which will offer the corresponding services to guarantee its commercial operations.

As part of the aforementioned, the exchange continues to add more tokens to its trading list in both Coinbase and Coinbase Pro.

Recent ones include Axie Infinity (AXS), Request (REQ), TrueFi (TRU), Quickswap (QUICK) and Wrapped Luna (WLUNA).

However, as part of the above announcements, it also emerged that Coinbase’ s former vice president of capital markets , Brett Redfearn, left the exchange late last month in what appears to be a shift in strategy by the company, which is contemplating adding efforts to integrate properties associated with the decentralized finance (DeFi)ecosystem.

Recommended Reading

Source: Coinbase Blog, Cointelegraph

Angel Di Matteo / DiarioBitcoinversion

Image by Unsplash