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Google enters the NFT market Google enters the NFT market

One of the world’s most valuable brands (and provider of the search engine and many other services that most internet users use every day) will take its first steps into the NFT market.

However, it won’t be a purchase of digital artwork, but making the technology available to a company that specializes in NFT. For this purpose, Google has partnered with Dapper Labs (the company behind CryptoKitties, which specializes in games using blockchain). Thus, the IT giant has become another well-known company that is starting to see the potential in NFT and blockchain technology.

Google’s collaboration with Dapper Labs

The goal of the cooperation is to develop new solutions and services (including Web 3.0 and NFT). The agreement between Google and Dapper Labs will enable the use of Google Cloud in Dapper Labs’ Flow blockchain. This scalable network is responsible for running all of Dapper Labs’ games and NFT. The new agreement is likely signed for the next few years, as confirmed by Janet Kennedy

(VP of Google Cloud North America). According to her, a long-term partnership with Google will allow Dapper Labs to create a secure infrastructure and expand its existing operations.

Google’s advantage over Amazon Web Services

In order to encourage developers to use Google solutions, the company decided to facilitate integration with Google Cloud software. As a result, the service is expected to be more readily chosen than rival Amazon Web Services.

News of the partnership with Google was officially confirmed by Dapper Labs CEO Roham Gharegozlou, who on his Twitter account (@roham

) welcomed Google to the blockchain flow:

“Amped to welcome Google to @flow_blockchain
In <1 year since #onFlow mainnet:2.2M unique wallets, less than half from @nbatopshot

248 mainnet contracts (cf @flowverse_)
18.5M blocks and 49.7M tx

Now with 3000+ new devs building, Google jumps onboard to help scale “.

The formation of a partnership between Google and Dapper Labs is a sign to many investors that the recently described drop in interest in the NFT market (which we wrote about in the article: OpenSea sees 70% drop in NFT trading

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