NFT showbiz is in full swing – Larva Labs and a Hollywood celebrity agency form a partnership, which aims to expand the visibility of CryptoPunks and 2 other non-fungible token (NFT) projects in film and TV. Once again, this trend is far from over.
A movie star agent for CryptoPunks…
According to an August 31 article in The Hollywood Reporter, Larva Labs, the team behind CryptoPunks, has struck a deal with theUnited Talent Agency (UTA). The latter is an international entertainment company that represents Hollywood stars, such as Johnny Depp, Susan Sarandon and Wes Anderson. UTA’s clients also include musicians, actors and digital talent who, according to the company’s website, are “shaping the world of content and changing the face of entertainment.”
UTA will now represent 3 Larva Larbs NFT projects: the CryptoPunks, Meebits and Autoglyphs. Through this agreement, these projects could now be seen on other types of media, including film and television.
… to protect the growth and value of NFT projects
Larva Labs co-founder Matt Hall told The Hollywood Reporter of the benefits of the partnership with UTA for “the entire community connected to our projects.” The collaboration should, according to the businessman, give greater exposure to the NFT projects involved, but also “help protect their growth and value over the long term.”
UTA’s head of digital assets, Lesley Silverman, also spoke of the benefits of the partnership for Larva Labs’ NFT projects, which are now expanding their scope:
“I’d say this is one of the first opportunities for intellectual property entirely from the cryptocurrency world to enter the broader entertainment space, and they’ve earned it.”
According to data published on the Larva Labs website, CryptoPunks have recorded $1.19 billion in sales since their inception. The cheapest CryptoPunk at the time of writing costs 94.5 ethers, or about $358,000.
Thanks to the UTA, CryptoPunks will be able to break into the world of the seventh art. This conquest of new media will not only increase their value by increasing their exposure, but also attract other buyers with sometimes unexpected profiles – like Visa, which surprised the cryptosphere with theacquisition of CryptoPunk #7610 for about $165,000.
Real estate, intellectual property, art… “crypto” now comes in many forms beyond cryptocurrencies alone. On your side, take the train while you still can and and sign up for Ascendex! If you see this, you might be one of the 400 new users who will get an extra $5 airdrop PLUS 10% off trading fees (affiliate link, subject to trading at least $100, see conditions on site)