British billionaire Simon Nixon's family office enters crypto space
British billionaire Simon Nixon's family office enters crypto space By Editor DiarioBitcoin

Billionaire Simon Nixon’s family office, Seek Ventures,

plans to increase its exposure to cryptocurrency assets.

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More and more investors, both individuals and companies, are getting into the cryptocurrency space. For a while now, they have been joined by “family offices”,

or family offices, which are private platforms that manage the wealthy families’ wealth.

As reported by Bloomberg, the family office operated by British billionaire Simon Nixon, Seek Ventures

, wants to dive into the digital asset space.

Simon Justin Nixon is an English billionaire entrepreneur, co-founder and general partner of Seek Ventures. He was also co-founder and former CEO of Moneysupermarket.com

. He is worth $1.2 billion.

Adam Proctor, managing director of the Seek Ventures organization , said they are trying to improve the “allocation to cryptocurrencies, as we believe it is an important area for the future.”

Digital assets continue to grow and take up substantial portions of the financial markets, Proctor said. As such, the family office

will increase its allocation and hire a designated cryptocurrency analyst.

While he could not describe the precise meaning of increasing exposure to digital assets, Proctor reported that they are in search of an expert.

Family Offices

and crypto investing

The rapidly growing demand for institutions, and family offices. In July, a Goldman Sachs

study found that 60% of family offices surveyed want exposure to cryptocurrencies. In fact, 15% already invest in them.

Another research compiled by Fidelity described even more optimistic results, as Cryptopotato

recounts. It showed that approximately 70% of institutional investors plan to increase their current crypto allocation or make their first purchase in the coming months.

Sources: Bloomberg, Cryptopotato

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